Why Celebrate?


We’re seeing levels of growth in the beer sector that are unthinkable in other areas of hospitality.


We’re also enjoying a better standard of product in both the on and off trade than at any time before.


With inspiration from the history books, innovation from other countries and the rise of some great brewers from our own shores.

About The Awards

After a few years off, one of the most celebrated and best-loved awards shows in British drinks is back with a vengeance. With a new look and location, this year we will be celebrating our industry not only with the awards presentations, but with a schedule of speakers to share innovation and stories of adversity throughout the last 2 years.

These prized awards are open to breweries, cider makers, advertising agencies, design consultancies, digital agencies, PR companies, importers, integrated agencies and any company that has carried out marketing that promotes beer or cider over the eligibility period.

Not only do the awards recognise the best of the best, but our ‘anti-black tie’ evening event is fast becoming known as THE place to network in the industry. With a broad spectrum of multinational through to small independent companies, this is the only event that brings the entire industry together under one roof to celebrate what we do.


The Beer and Cider Marketing Awards is now officially partnered with Brew//LDN, the UK’s biggest consumer and trade event. As a result the awards is making new friends across the beer world and have the pleasure of being hosted by the wonderful team at Fourpure, in the Bermondsey taproom for this years re-scheduled awards.

The event promises to offer a relaxed atmosphere to enjoy and celebrate the best campaigns and activations from the world of cider and beer.


We are pleased to welcome industry innovator Christian Barden to the stage, alongside other speakers to be confirmed and drinks consultant Jenny Elliot to tell us more about what they are seeing in the industry. A full schedule will begin from 4pm.


Be careful and choose the right category.
If it sounds like something you’ve done – and done well – we definitely want to hear from you.

Best Advertising Campaign - Broadcast

If you’ve created a film or video that’s really caught the attention of the viewing public on TV, cinema or online, or a series of radio slots that stop people in their tracks, you’ll want to enter this category and propel growth.

Not so long ago, TV ads were the main channel for building successful beer brands. Today, mass audiences are more fragmented and the medium is much more tightly restricted. Great ads are rarer now, but video-based content has flourished online. The judges in this category are looking for strong creative ideas that stand out, get talked about, and build powerful brand attributes. We also want to see some indication that the work has been effective, given its budget, without going into too much detail or econometric analysis.

Previous winners:

2018: Thatchers Cider Company

Thatchers needed to maintain everything that was good about having a loyal, regional heritage while balancing that with the need to attract drinkers nationally with a more modern approach. This TV ad takes a truth about the company and treats it in a gently humorous fashion.

2017: Bombardier – ‘March to Your Own Drum’

Charles Wells developed a new campaign for Bombardier to dramatically reposition the beer away from its previous associations of knockabout humour and militaristic Englishness towards something more modern, premium and discerning, with a focus on quality and flavour. The TV execution establishes the idea of ‘March to Your Own Drum,’ using intense footage of blind drummer Roy Turnham.

2016: Greene King IPA - ‘To The Pub’.

The campaign reconnected the brand with the pub – the best place to drink beer. It did so by commissioning 50 films from 50 pubs, telling unscripted stories of pub life.

2015: Shepherd Neame Spitfire - 'Bottle of Britain'

Proving there is still a role for good old-fashioned, entertaining telly ads, Shepherd Neame succeeded in revitalising the campaign that made it a national brand but was increasingly showing its age. Now it feels fresh and funny again, relevant and appealing to 21st century drinkers.

Best Advertising Campaign – Print

This category rewards outstanding marketing activity in print media. Designed a standout campaign for national newspapers? Publicised your brand to great effect in glossy magazines or on billboards? This category is for you.

We all know that when we read print media ourselves, we turn the pages barely registering the ads. And yet, the vast majority of print campaigns consist of a pack-shot, logo, and if you’re lucky, a witty line. Magazine and newspaper advertising increasingly works in the same way as posters, and long body copy seems to be a thing of the past in a world with attention deficit disorder. We’re looking for work with the ability to make people stop and look, something that has an idea rather than just a picture of a beer.

Previous winners:

2018: No Prize Awarded

2017: Britain’s Beer Alliance – There’s a Beer for That

There’s A Beer For That used a partnership with the Daily Telegraph to promote the idea of beer as a natural pairing with food as part of its strategy to reignite Britain’s love affair with beer. This was a long-term relationship with the paper featuring press ads, online presence and a special supplement on celebrating the British summer with beer.

2016: No Prize Awarded

2015: Fuller's London Pride - 'Made of London'

An elegant, crafted campaign that succeeds in one of the most difficult jobs in beer marketing: re-presenting a traditional, long-established brand as more modern and contemporary without abandoning its roots.

Best Digital Campaign

Overhyped or under-used? Whether you’re perfecting the FAQs on our website or you’re busy migrating from Tik Tok to Reels – if you’ve devised a campaign that has provoked thousands of comments, likes and follows, get your entry written.

This is one of the most hotly contested categories in the awards. Are websites still relevant in a world of more dynamic social media platforms? Can you really build brands on Tik Tok? Here, we regularly see some of the world’s biggest brewers going head-to-head with the UK’s smallest. It’s free to open a social media account, and if you have the knowledge and creativity, you can get greater awareness than someone with a six or seven figure budget. We’re looking for engagement and two-way dialogue that builds relationships. That means thinking a little bit more carefully than simply sticking your TV ad on a Facebook page and measuring the number of ‘likes’ it gets. What do those ‘likes’ translate into? Where does it go from there? Again, we’re looking for campaigns that help build brands and relationships rather than simple awareness.

Previous winners:

2018: Fuller's Brewery

As the oldest brand in the dynamic craft beer capital, Fuller’s faces a constant challenge to remain relevant and meaningful. It celebrated February in London by creating an online campaign whereby if people tweeted Fuller’s when it started raining, they would get a free pint. It made the judges laugh, and it did so while taking advantage of the opportunities presented by digital media, clearly delivering its message, and getting results.

2017: Tennents Lager, with Bright Signals

Tennents needed to maintain its relevance to its core 18-24 year-old male target in the face of ever-increasing competition. It used social media, mainly Facebook, to target these people with three brand pillars: football, music and slice-of-life. They were looking not just for impressions or hits, but active engagement and involvement.

2016: Diageo/Guinness/AMV BBDO – Rugby World Cup activity.

A single-minded idea, very well executed, that demonstrated Diageo had thought carefully about their media and how it could be used, rather than approaching it frivolously - which so much digital and social work does.

2015: BrewDog - #Mashtag.

The brand that has built itself through social media still has an assured touch. #MashTag allowed fans to design a new BrewDog beer for commercial launch, their involvement generating conversation, deeper relationships with the brand, and of course, instant demand.

Best Public Relations Campaign

If you’ve generated column inches by the score, captivated journalists with your creative approach, or devised an industry focused thought leadership campaign, use your most persuasive talents to tell us why you should win this category.

The principle is very simple: an idea that’s so good, media outlets will choose to talk about it for free, rather than because you’ve bought advertising space for them. Public Relations has been defined as ‘the truth, well told.’ There’s a lot of fun to be had in defining what ‘well told’ means – grabbing people’s attention, making them stop and take note, and take away the right messages about the brand. Such initiatives can be large or small, big budget or no budget. But we’re looking for column inches and people talking about your idea, evidence that your creativity has caught the press and the public’s imaginations.

Previous winners:

2018: Old Mout Cider

As a brand that originated in New Zealand, Old Mout committed to the charity Kiwis for Kiwi, which is attempting to save the now-endangered species. They raised awareness by creating ‘the Kiwi Wild Show’, reuniting TV presenters Michaela Strachan and Chris Packham to create a mini-documentary. There was a real integrity to this idea. The execution was fun and the results in terms of coverage of the charity and sales uplift for the brand were impressive.

2017: Kronenbourg 1664 & Cow – Alsatian Service

Kronenbourg amplified the creative idea of its TV ad – which focused on the brand’s origins in Alsace – by creating a bar in which beer was delivered to customers by Alsatian dogs.

2016: Kronenbourg 1664 - #LeBigSwim

Used social and traditional media for a tongue-in-cheek campaign designed to create stand-out for the brand. The judges thought Kronenbourg’s campaign was fun and fresh, and amplified the core messages about the brand effectively.

2015: Greene King Old Speckled Hen - 'Old Speckled Christmas'

Providing a space for weary Christmas shoppers to have a beer and a slice of cake is a beautifully simple and inspired way of getting the brand talked about.

Best Branding / Design

With an ever-increasing number of brands in a shrinking market, competition for space and getting noticed has never been harder. How are you going to make your brand stand out?

This is the most hotly contested category in the short history of these awards, and is definitely one of the most fascinating for the judges. Like online, packaging offers more of a level playing field than most other categories. Ultimately everyone has the same space on a bottle label, can or pump clip. We’ve seen iconic identities develop over time that are instantly recognisable but resistant to change. Now, we have younger, smaller businesses seemingly breaking every rule in the design handbook to get noticed. We’re looking for bold, disruptive design – but it still has to work. It has to stand out and be clearly identifiable. And it has to make us want to pick up the bottle or can, or order from the font.

Previous winners

2018: North Brewing Co and Refold

After a favourable reaction from core consumers, North wanted to position the brand as one of the leading craft beer brands in the UK, appealing to both aficionados and newcomers to craft. In 2017 North came close with some stunning work that fell short in clearly communicating what it was actually selling. This year, losing none of the design flair, the communication side has been fixed with a few elegant tweaks.

2017: Camden Town Brewery and Studio Juice

Camden Town needed to rebrand in a way that reflected the brand’s growing stature without losing touch with its roots. The result was a bold, colourful and clear typographic route that retained some elements of fun.

2016: Thirst Craft for Loch Ness Brewery

Loch Ness looks great, and makes a little budget go a long way. They’ve obviously had fun with it; it has a bit of soul, a really strong aesthetic and stands out from the crowd.

2015: Beavertown – cans

These bold can designs broke every rule in the design book and succeeded in revolutionising cans as a premium format.

Best Integrated Campaign

Jack of all trades or accomplished all-rounder? If you’ve created a high quality multi-platform campaign that hits print, broadcast, social media and anything else, add it all together and submit it for this category.

While an integrated campaign spans several different channels of communication, the quality of entries we’ve seen so far demonstrates it’s not about having a budget big enough to buy lots of different media. It’s about an idea that’s strong enough to run through various consumer touchpoints, consistently and relevantly. It’s also about building a compounded brand meaning that takes on deeper levels of meaning and appeal from its spread across those touchpoints than if the whole budget had been spent in one medium. What does each channel add? How do the channels work together to enhance each other in a manner that increases awareness but also makes the message deeper? How does this specific idea benefit from multiple channels, and how does the idea executed across those particular channels help the brand more than a different approach would?

Previous winners

2018: St Austell Tribute

In a tough market, St Austell needed to build on existing perceptions of Tribute and amplify them to create a clear premium positioning among trade and consumers, old and new. The breadth with which St Austell executed its campaign was truly stunning. It wasn’t just a question of getting the brand to look the same wherever it crops up: it was about the quality, premium message being consistent at every single touchpoint with both the consumer and the trade.

2017: Wainright – Find Your Mountain – Marston’s Beer Co.

To make the leap from a regional to a national brand, Wainright needed to modernise. The mountains of the Lake District were given a new perspective with the challenge to drinkers to ‘find your mountain’ – a goal which deserved Wainright as reward. The campaign was executed consistently across advertising, social media, trade marketing, packaging and sponsorship.

2016: Britain’s Beer Alliance – There’s A Beer For That

A campaign to drive reappraisal of the entire beer category among people who think beer isn’t as special as other drinks, led by positioning beer as a perfect match for food. There’s A Beer For That triumphed because it’s a single idea, consistently executed across different media, which becomes much greater than the sum of its parts.

2015: Winner: Marston's Pedigree - ‘Live a Life of Pedigree’

This campaign was integrated in every way: it targeted drinkers, pubs and internal stakeholders, aiming to rejuvenate the brand and restate its core values. It was the sheer number of layers to this campaign that impressed the judges, especially given a relatively modest budget.

Best Trade Marketing Campaign

Targeting the trade can be as exciting and innovative as targeting the consumer, so if you’ve concocted a campaign that persuades publicans to serve your pints, or masterminded an approach to cut through the competition in the off-trade, here’s your category.

Good old ‘B2B’ is much-maligned, often the poor relation of the more glamorous categories here. Or at least, that’s the theory, anyway. And yet, in the first years of the Beer Marketing Awards, this was the most creatively vibrant category we had, and certainly the hardest to judge. Good, imaginative trade marketing is often about giving publicans and retailers something of genuine value and really helping them. This isn’t philanthropic – it’s a way of ensuring loyalty, display, even creating spokespeople who will eulogise your brand to the consumer. Or maybe you’ve found yet another way of reinventing the discipline?

Previous winners

2018: Camden Town Brewery – Beer School

Camden wanted to a make sure its beers were served by people who were as knowledgeable and passionate as the brewers themselves. So they created Beer School, an immersive, day-long education programme in the brewery. Camden shows true creativity matched by a depth of commitment in delivery in tackling arguably the biggest problem facing beer and cider in the on-trade – ensuring the product is served in perfect condition by knowledgeable staff who actually care.

2017: Britain`s Beer Alliance – There’s A Beer For That

The B2B angle of this year’s There’s A Beer For That campaign was focused on getting beer more exposure in the off-trade, increasing visibility, presence and relevance with displays, tastings and events. It was a concerted effort to have beer appear in food aisles, reinforcing beer’s suitability with food.

2016: Carlsberg UK – Crafted

An informative campaign to give free trade pubs and bars all they need to know about stocking craft beer. All shortlisted entries this year were tangible objects rather than digital, something to be shared with staff and therefore useful. ‘Crafted’ felt like it had an independent spirit and demonstrated a category leadership approach.

2015: Heineken – Our Shout

Three outstanding campaigns each gave real benefit to the trade rather than talking down to them. Our winner eventually triumphed with a programme that rewards licensees for their custom with practical help such as setting up Facebook pages or advertising the pub in local media.

Best Innovation

'Innovation' is an ill-used word in marketing, but if you genuinely feel you’ve done something game changing this is where you should tell us about it.

Slightly changing your pantone reference is not innovation. Moving from a 500ml bottle to a 330ml bottle is not innovation. Launching yet another pale ale brewed with Citra, Centennial and Cascade hops is not innovation. Innovation is something which is not just new to the brand, but also new to the category, or at least to your target consumer. Pretty much every marketing guru agrees that innovation is a vital condition for brands and markets to move forward. That’s why many brands convince themselves that their tinkering is innovation. And it’s also why brands deluding themselves and attempting to delude others about this is so dangerous. If you convince yourself you’re breathing, or eating a healthy diet, but you’re not, you’ll die. There is so much genuine innovation in beer just now – more than there has ever been. Come show us yours, and set an example that the industry will talk about.

Previous winners

2018: Hawkes

2017: Toast Ale

Toast Ale is a new launch of a beer brewed using old bread that would otherwise be wasted as part of the grist, and use this as a platform to educate people about food waste and donate profits to charity. After a successful crowdfunding campaign, the company now has a range of three beers and has national distribution.

2016: Island Records/Soundwaves Brewing/Two Tribes Brewery/Boutique Bar Brands/La Boca

These awards are about inspiring others and raising the overall standard of marketing in beer. All entries were very strong creative ideas that generated plenty of interest. But the ‘Shazamable’ can – whereby the beer can can be ‘read’ to access a playlist relevant to the beer – struck us as completely original, a great way to add value, and something that can inspire others.

Best New Launch / Start Up

90% of new product launches fail, and start-ups are getting increasingly tricky in an ever-more crowded market. So if you’ve done one that has captured hearts, minds and wallets in the last year, it deserves to be celebrated.

New beers and ciders are launching all the time, and are doing so into an incredibly crowded market that’s declining in volume. How do you get noticed? How do you get listed? A successful launch is a precarious balancing act: you need to raise consumer awareness, but at the same time you also need to get listings pretty quickly. Nothing kills a new launch faster than driving consumers to buy your product when no one is stocking it – except maybe getting big listings and then being dropped straight away because no one knows what your product is or why they should buy it. A good new launch is about disruption and noise – but also very careful and considered planning.

Previous winners

2018: Small Beer Brew Co.

Small Beer used to be an important part of everyday life in Britain, a source of hydration and nutrients at very low ABV. Small Beer reintroduced the concept with a clever positioning between no/low alcohol and mainstream beer, and a launch that was stylish and accomplished, instantly making the new sector feel aspirational – from the branding to the high-class outlets chosen for the seeded launch.

2017: Diageo – Hop House 13

Diageo sought to expand the Guinness footprint by launching a premium lager with a focus on flavour and quality. Hophouse 13 was the biggest UK drinks launch for three years, with a major advertising presence.

2016: BrewDog – Jet Black Heart

Jet Black Heart was a newly launched beer, using BrewDog’s customary social media platforms and irreverent messaging. BrewDog won because their launch was fun. It cut through and created awareness, and successfully launched a new beer – and it made the judges laugh.

Best Use Of Sponsorship

Sporting events, celebrities, TV programmes or even a local Farmers Market – if you’ve created a sponsorship package that has complemented and benefited from a partnership with any of these, you know what to do

It’s easy to do sponsorship – you pay someone a lot of money so they will allow you to plaster your logo all over whatever it is they do. But in doing so, it’s even easier to lose sight of how you’re presenting your brand to your target audience. Poorly thought through or aggressive sponsorship can actually spoil someone’s enjoyment of the thing being sponsored. The best sponsorships are synergistic relationships. Rather than just name awareness, the sponsoring brand builds positive image attributes by association. And in return, rather than just providing financial support to the thing being sponsored, a thoughtful sponsorship can create genuine value for the target audience by enhancing the experience or even creating new experiences that wouldn’t have existed otherwise. There’s more to life than logos.

Previous winners

2018: Brakspear

The Henley-onThames brewer supported the ‘Club to Pub Swim’ – an inclusive event appealing to both new and experienced swimmers, as a way of reaching new audiences in its home region. The judges liked the generosity of the Brakspear idea, which included giving each swimmer a free bottle of the commemorative beer when they finished the event. It successfully raised awareness of the brewery, but also enhanced the event.

2017: Britain’s Beer Alliance – ‘There’s a Beer for That’

An alliance with Picturehouse cinemas brought a more interesting range of beers to the cinema foyers. This was supported by an engaging set of films parodying scenes from great movies.

2016: Heineken - ‘Proud to Open Rugby World Cup 2015’

This sponsorship helped get fans closer to the action of the Rugby World Cup. Heineken had the budget that meant they could have just plastered the event with logos. They did plaster the event with logos, but in addition they created genuine, memorable experiences for fans and helped bring the tournament to life.

2015: Winner: Budweiser - 'FA Cup Open Trials'

Football sponsorship has been done to death and our winning brand – a foreign beer - has struggled for credibility in this very British area. The solution? A grassroots scheme giving talented players a second chance to get spotted by a league club. A perfect example of how the best sponsorship gives genuine value to the property being sponsored and the audience as well as the brand.

Best Use Of Merchandise/Point Of Sale Material

From beermats to t-shirts, branded glassware to bottle openers – and beyond. If you’ve branded up complementary merchandise to add to your marketing campaigns, let us know how and why you did it.

Traditionally this is another area that’s often done with very little thought – find anything you can stick a logo on, any bit of old tat, and do it. Those branded T-shirts you give away on promos to bar staff? They give them to old regulars who wear them when they’re decorating or working on the car. But imagine a T-shirt that’s so cool bar staff are actually fighting to get hold of one. Imagine doing stuff that gets nicked by people who want to be seen with it, spreading your message. And imagine giving promotional kits to a bar that are so good they actually improve the look of the place when they’re installed. If you can imagine these things, why not create them?

Previous winners

2018: Fourpure Brewing Co.

Aware that it was a London-centric brand, Fourpure adopted the strategy and execution of a pop or rock band tour, visiting festivals on a string of dates around the country to launch its Juicebox 500 beer. The merchandise and point of sale material was designed to fit this feel and create maximum impact at one-off events. Fourpure wanted people to wear their T-shirts ‘until they fell apart’. As well as a core design aesthetic that achieves this, the judges loved the way it was extended from basic items such as badges and stickers into fun, festival-friendly items such as frisbees.

2017: Whitstable Bay, Shepherd Neame

The Whitstable Bay Collection is a new range of beers, and the brewery communicated their positioning with an integrated range of merchandising and point of sale material that focused on Whitstable as the brand’s home.

2016: Budweiser Budvar

Targeted point of sale material for the installation of Budvar tank beer in specific outlets. Budvar triumphed because it took a tailored approach to each venue, executing the idea creatively to form an immersive experience.

2015: Vedett Extra Blond - ‘Vedett Extra’

Vedett took merchandise to a new level with its ‘mini Mathon’, a kitsch machine that takes drinkers’ photos and instantly prints them on bespoke labels, giving you your own personal bottle of Vedett.

Best Corporate Responsibility Initiative

‘Corporate Social Responsibility’ is no longer the box-ticking exercise companies could get away with ten years ago. This is where you show your company genuinely has a heart.

This was a new award in 2017, and attracted strong interest. We felt it was time to celebrate some of the great work brewers and cider makers do above and beyond the drinks they make. This might be something around sustainability, the environment, helping the local community, or any other way of ‘giving something back.’ Of course you’re doing it for the warm feeling it gives you inside, but we’re looking for examples that help improve the image of the brand and/or the industry – not in an ‘atoning for your sins’ way, but a thoughtful, creative way.

Previous winner

2018: Hiver, The Honey Beer

Hiver is a honey beer that sources all its honey from British urban and rural hives. They sponsor urban community hives, investing in the hive, the colony, the installation and the weekly hive inspection from a beekeeper. Hiver was a clear winner because of the way the cause it supports is stitched into every single aspect pf the business, from the beer and how it’s made, to how it engages drinkers.

2017: Brewgooder #DrinkBeerGiveWater

Brewgooder was a new launch with a very simple mission: to provide a million people with clean drinking water by launching a new craft lager and donating all the profits to clean water indicatives. The beer is brewed at cost by BrewDog, the company raised funds via crowdfunding, and the successful launch quickly led to national sales and distribution.

Best Experiential Marketing

Charity events, beer festivals, music festivals, beer and food events, brewery tours, cheeky stunts and one-off pop-ups are just some of the infinite possibilities of events focused around beer. If you have brought together any of these you will know how important they are in telling the story of your brand, not to mention hard work – this is a great opportunity to shout about your success.

Every trends analyst we speak to tells us people today want to buy experiences rather than just products. We’ve seen countless brands sit in these presentations and nod, then go back to churning out ads that tell people to buy stuff rather than engaging them in events. Get up close to your drinkers in real ways and you can turn them into passionate advocates for your brand. We want to see people going beyond the norm, creating immersive brand experiences that genuinely deepen relationships. If you don’t have the budget or the official rights to associate with some property, an ingenious idea can cut through the limitations. We’ve seen examples where guerrilla marketers at sporting events can be mistaken for sponsors who have paid millions. This could be about hijack and subversion (while obviously staying within the law of course). Great brands can be created this way.

Previous winners

2018: Marston’s Brewery - Beer Town Film Festival

Marston’s had to reach a new generation of drinkers and at the same time form a closer connection with its home town of Burton. It did so by creating the Beer Town Film Festival – a first for the town. This initiative demonstrates generosity, originality and long-term thinking, creating a firmer bond between Marston’s and Burton that should benefit both.

2017: Camden Town Brewery

Camden’s Hells Forever saw the brewery take its entire staff – plus a select group of customers – for a day’s strawberry picking, to gather fruit to use in the latest iteration of their Strawberry Hells beer.

2016: BrewDog - ‘DIY Dog’ (Stunt/Guerilla)

This initiative saw BrewDog put all their recipes online, fully accessible, for free. They didn’t enter the idea into this category, but the judges felt this definitely was a stunt, and a very good one. It created an instantaneous global conversation about that brand as soon as it was announced; dividing opinion, creating a great deal of debate, and keeping the brand at the heart of discussions around craft beer.

2016: Fuller’s London Pride (Event)

The ‘London Pride Clubhouse’ sought to engage a new generation of drinkers by creating a higher quality experience around watching sport – specifically, the Rugby World Cup. It won because it was a thoughtful, well-planned and well executed idea that succeeded by genuinely engaging its target market in a meaningful way. It also exceeded expectations in the results that followed.

2015: Wychwood Hobgoblin - 'Hobgoblin Roadshow'

A combined social media, live roadshow and trade engagement programme folded into a national sampling programme unlike any other brand could – or would – do. Proving that even sampling can be a brand-building activity.

Outstanding Individual Achievement

No need to enter this – if you’ve overachieved, chances are we’ll have heard about you anyway. You’ll need to have created a stunning body of work, either this year or throughout your career. We’ll make sure everyone hears all about it.

Previous winners

2017: Nick Dwyer - Beavertown

2017: Beer – Jane Peyton

2017: Cider – Gabe Cook

2016: Glenn Payne

2015: David Cunningham

Best Beer Marketing Of The Year

No need to enter this one. Each of our awards categories is open to both beer and cider makers. Across all categories, this award goes to the best thing we’ve seen this year from a beer brand. Of course, that best thing may have been beaten in its category by a cider, but still be the best thing a beer brand has done. So this really could be an open field.

Previous winners

2018: St Austell Brewery

2017: Camden Town

2016: Guinness

2015: Fuller’s London Pride

Best Cider Marketing Of The Year

No need to enter this one. Each of our awards categories is open to both beer and cider makers. Across all categories, this award goes to the best thing we’ve seen this year from a cider brand. Of course, that best thing may have been beaten in its category by a beer, but still be the best thing a cider brand has done. So this really could be an open field.

Previous winner

2018: Thatchers Cider Company - Joint London

2017: Yowler – Kent Cider Company & Sand Creative

Grand Prix – ‘Best overall campaign’

No need to enter this one – we’ll choose the most impressive, innovative and successful beer or cider campaign from the winners of all the above categories and give it a special award. You can bet it will deserve it

Previous winners

2017: Camden Town

2016: Guinness

2015: Fuller’s London Pride

New For 2022

Best Community Engagement

What have you done in or for the local community? On a national scale We often miss brands doing great work in their region especially from smaller producers. We want to hear about your efforts to build your brand locally and inspire others with stories engaging the community around you.

Overcoming Adversity

Responding to issues of the day, no prizes for guessing the main issue that faced producers of the last 2 years. We are looking for positive stories of how you turned problems into solutions and overturned adverse situations into opportunities.

Entry Fee

£75 (inc VAT) for brewers under 5000 hectolitres

£250 (inc VAT) for brewers between 5000 hectolitres and 60,000 hectolitres

£500 (inc VAT) for brewers over 60,000 hectolitres


Entry Deadline 31st August 2022


The judges, headed by Pete Brown, will comprise ten leading trade operators, journalists, bloggers and award-winning marketeers. All the judges invited to take part are impartial but have direct experience of the industry. Judges must sign a confidentiality disclaimer to ensure that any financials submitted are used for the purposes of judging only.

If you would like to be considered as a judge in future years, you are welcome to get in touch.

Pete Brown

Pete is a British writer who specialises in making people thirsty. He is the author of twelve books and writes for drinks trade and consumer publications around the world. A former marketer himself, he also consults widely to the drinks industry on marketing, brand positioning, consumer trends, portfolio development and NPD. He is a former chair of the British Guild of Beer Writers, and was named Beer Writer of the Year in 2009, 2012, 2016 and 2021.

Toby Chantrell

Toby 15+ years experience building and activating marketing plans for some of the biggest brands in beer. Previously as an MD of a drinks specific marketing agency, Founder Brew//LDN and technology start up BrewBroker Toby has been around and helping build this industry for his entire professional career with a unique viewpoint. An award winner himself, he has also previously been a judge for the IPM awards.

Mariana V. Honorato

A PR and Marketing Strategist with a wealth of experience in the English, Italian and Brazilian markets. She's been part of the Corporate and Digital communications team for PepsiCo in Brazil, and has worked as a PR for brands like the Chilean winery Matetic for the LATAM market and Gente de Mezcal, for the English market. Today she's the Marketing & Communications Manager at boutique agency Goho, managing PR & Marketing for drinks brands, events and more. She's happiest with a pint of Pale Ale in her hand.

Matthew Curtis

Matthew Curtis is an award-winning writer, photographer and podcaster, who, along with brewer Jonathan Hamilton, is the founder of consumer food and drink publication Pellicle. Based in Manchester, England, Matthew has been writing about beer for over a decade, contributing to several publications including Good Beer Hunting, Vittles, Pipette, Novara Media, Ferment, BEER and many others. His most recent book, Modern British Beer, was published by CAMRA in August 2021. He has a deep love for all things beer, and is as equally enamoured with a glass of fresh West Coast IPA as he is with a good pint of Bitter.

Lauren Stewart

Being passionate about people explains why my entire career has been in hospitality and drinks - where people are at the heart of everything. A curiosity for collaboration wherever possible and seeking creativity in the unexpected are what drive me. It’s this drive that has enabled me to work with so many talented teams and individuals over the years. Heading up the UK’s go-to creative marketing agency for the drinks and hospitality industry - The Drink Cabinet - is no exception.

Gabriele Bertucci

Gabriele is an award-winning contemporary communicator and a drink industry professional. He has worked in various multicultural environments, with ten years of experience in the FMCG and hospitality industries.
He is an Accredited Sommelier by The Beer & Cider Academy member of the British Guild of Beer Writers. In 2020 he became the founder of What's In The Glass? a drinks-led marketing & communication agency.

Franco Allen

Franco Allen is the founder of pub culture Instagram Booze House Tales. Since 2016 he has been on a quest to visit the best drinking establishments around the world no matter how big or small and promoting the importance of the hospitality industry to everyday culture. The last few years he has worked with the likes of Brew//LDN, Nicholsons and Youngs in spreading as much good pub cheer as possible.

Laura Packham

Laura Packham is the Trade Marketing Manager at Proximo Spirits UK, the fastest growing spirits supplier in the UK* with global brands including Kraken Rum, Jose Cuervo Especial, 1800 Silver Tequila, Bushmills, Sexton and Proper 12 Irish Whiskey. Laura has over 10 years marketing experience with 7 years of those specialising in drinks marketing and has worked across some of the fastest growing and innovative categories, passionately bringing brands to life and connecting consumers. Prior to working at Proximo Spirits UK Laura worked agency side heading up the on-trade and events activation team providing bespoke creative solutions to brand activation across some of the most iconic drinks brands in the world including Guinness, Smirnoff and Fever-Tree.


We have brilliant opportunities available for businesses and brands who would love to get in front of the drinks companies and their teams attending our trade events, both on the Thursday and the Friday, PLUS to be showcased at ‘The Beer & Cider Marketing Awards’

This exposure means you will have no less than THREE opportunities to network, connect, and sell:

Premium site trade stand on the Thursday to network from, hold meetings, and interact with our attendees to the talks and workshops.

Your brand will be on show for the Beer & Marketing Awards as a sponsor of one of our categories.

You have full access to the 4,000 trade attendees who will be there on Friday for our all day trade session!

For more information please email Jenny: jenny@beermarketingawards.co.uk

Supporting breweries

These breweries will be pouring during the awards for guest refreshment.

Enter Now

Deadline for award entries 31st August 2022