2018 Awards Evening

2018 Results

Thank you to all who entered the awards and attended the very special awards night. The full list of highly commened entries and winners can be found below.

Winner
Highly Commended


Category Brand
BEST CORPORATE SOCIAL RESPONSIBILITY Hiver, the honey Beer
Toast Ale
Brakspear
Heineken / Star Pubs & Bars
BEST INTEGRATED CAMPAIGN St Austell Brewery - Tribute 'Quality Speaks for Itself'
Bright Signals - Wire Media - Republic of Media - Lucky Generals - Tennent's Lager
Innis & Gunn - Studio Something
Marston's Brewery - Beer Town Film Festival
BEST ADVERTISING CAMPAIGN Thatchers Cider Company - Joint London
Camden Town Brewery - Hells Lager - The Garage Soho
BEST BUSINESS TO BUSINESS CAMPAIGN Camden Town Brewery - Beer School
Charles Wells - The Wandering Brewer Project
Content Coms
St Austell Brewery: Clebrating five years of Nicholson's Pale Ale in 2017
Thundercap Creative - Pillars Brewery
BEST INNOVATION Hawkes
Small Beer Brew Co.
Meantime Brewing Company
BEST EVENT Marston's Brewery - Beer Town Film Festival
Club Soda
Fourpure Brewing Co.
BEST BRANDING / DESIGN North Brewing Co / Refold
ByVolume / Orbit Beers
Hiver, The Honey Beer
The Potting Shed Design / Gareth Chandler - Winslow Brew Co.
Signature Brew
Small Beer Brew Co.
Zerodegrees Microbrwery
BEST MERCHANDISE / POS Material Fourpure Brewing Co.
Camerons Brewery
BEST ONLINE COMMUNICATIONS Fuller's Brewery
Bright Signals - Tennent's Lager
BEST NEW LAUNCH Small Beer Brew Co.
Cave Direct Beer Merchants
Wye Valley Brewery - 1985
BEST USE OF SPONSORSHIP Brakspear
Paolozzi Lager, Edinburgh Beer Factory
BEST PR CAMPAIGN Old Mout Cider
Marston's Brewery - Beer Town Film Festival - Vital
Meantime Brewing Company
Tribute Ale - We're happiest in the pub
Wire and Tennent's Lager - Making Mates with Millennials
BEST TARGETING OF ALTERNATIVE MARKETS Big Drop Brewing Co Ltd
Club Soda
BEST STUNT / GUERRILLA MARKETING Badger Beer and joint
Meantime Brewing Company
Tiny Rebel
OUTSTANDING INDIVIDUAL CONTRIBUTION Nick Dwyer - Beavertown
BEST BEER MARKETING OF THE YEAR St Austell Brewery
BEST CIDER MARKETING OF THE YEAR Thatchers Cider Company - Joint London
GRAND PRIX: BEER AND CIDER MARKETER OF THE YEAR St Austell Brewery

Beer & Cider Marketing Awards co-founder and Head Judge Pete Brown commented: “The spread of entries we’ve had this year was the best yet. Together they showcase a real broadening of creative ideas in the beer and cider market - and it really is in both beer and cider. After somewhat muted debut in the awards last year, cider has come through very strongly this year. The judges’ discussion was robust and yet mostly positive - it kept us busy well into the evening! There are going to be lots of insights to be learned from this year’s winners.”

The awards are run in partnership with national drinks supplier, Matthew Clark. Justin Wylde, Category Manager - Beer, Cider and Soft Drinks at Matthew Clark, commented: “There is no better example of an industry celebrating all that is great about beer and cider.  Supporting these awards is important to us as it highlights all the creative work that goes in to showcasing categories that have grown in popularity and truly champions the marketing prowess of not only the big guys but the smaller independents doing incredible things to excite consumers to brands.”

2017 Awards Evening

2017 Results

Thank you to all who entered the awards and attended the very special awards night. The full list of highly commened entries and winners can be found below.

Winner
Highly Commended

Category Brand
BEST CORPORATE SOCIAL RESPONSIBILITY Brewgooder
Heineken
Lister’s Brewery
Hawkes Cider
BEST INTEGRATED CAMPAIGN Wainwright Golden Ale
Tennent’s Lager
There’s A Beer For That
Glamorgan Brewing Company
BEST BROADCAST ADVERTISING CAMPAIGN Charles Wells with Bombardier
BEST BUSINESS TO BUSINESS MARKETING There’s A Beer for That
Molson Coors
Carlsberg
BEST INNOVATION Toast Ale
Hogs Back Brewery
Strongbow
Hop House 13 Lager
BEST EVENT Camden Town Brewery
Pilsner Urquell
Vedett
Sharps
BEST BRANDING / DESIGN Camden Town Brewery
North Brew Co.
Yowler, Craft Cider
Sanford Orchards
Sheppy’s Cider
BEST MERCHANDISE Shepherd Neame with Whitstable Bay
Camden Town Brewery
BEST ONLINE MARKETING Tennent’s Lager
Budweiser Budvar
Fuller’s London Pride
BEST PRINT ADVERTISING CAMPAIGN There’s a Beer for That
BEST LAUNCH Hop House 13 Lager
Brewgooder
Bellfield Brewery
Taunton Cider Company
BEST SPONSORSHIP There’s A Beer For That
Purity Ales
BEST PR / STUNT Kronenbourg 1664
Fuller’s London Pride
BEST TARGETING OF ALTERNATIVE MARKETS Edinburgh Beer Factory
Autumn Brewing Co.
BEST BEER MARKETING OF THE YEAR Camden Town Brewery
Autumn Brewing Co.
BEST CIDER MARKETING OF THE YEAR Yowler / Kent Cider Company / Sand Creative
BEER: OUTSTANDING INDIVIDUAL ACHIEVEMENT Jane Peyton
CIDER: OUTSTANDING INDIVIDUAL ACHIEVEMENT Gabe Cook
GRAND PRIX 2017 Camden Town Brewery

The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.

The chairman of judges and co-founder of the Beer Marketing Awards, Pete Brown, said:, “The landscape of beer and cider marketing is changing rapidly. What was once best practice no longer is. When you see all the entries together – from multinational brewing companies and giant cider brands, through regional breweries to microbrewers and small scale cideries – all the judges learned a hell of a lot and we can’t wait to share this learning and insight at the awards evening and afterwards.

Matthew Clark and their Boutique Beers range are lead sponsors of the event, Justin Wylde, Category Manager - Beer, Cider and Soft Drinks at Matthew Clark, said: “We are pleased to support the Beer and Cider Marketing Awards with Boutique Beers for the third year running. This superb event showcases the best of beer and cider marketing and shares our passion and commitment to these excellent drinks.  Marketing is not just billboards and hashtags. its creating experiences, educating and celebrating all that is good in beer and cider, to capture the imagination and reach new audiences.

Other supporters include Them that Can, Pub18, Britain’s Beer Alliance – There’s A Beer For That, Fleet Street Communications, Kestar, Vektor, Vigo, We are Spectacular, BII, Page Creative, ALMR, SIBA, Nurture Drinks and Dark Star Brewing Co.

Entries this year were up 20 per cent on last year, Fronm the category winners, a Best Beer Marketer and Best Cider Marketer will be chosen, and from these an overall Grand Prix winner will be announced. There will also be an award for ‘Outstanding Individual Contribution”, which will highlight the person who, in the minds of the awards organisers, has had the most impact in the way beer is marketed in the UK.

2016 Awards Evening

2016 Results

Thank you to all who entered the awards and attended the very special awards night. The full list of highly commened entries and winners can be found below.

Winner
Highly Commended

Category Brand
BEST AD CAMPAIGN - BROADCAST Greene King IPA for ‘To the Pub’
Guinness and AMV/BBDO
BEST PACKAGING/DESIGN Thirst Craft for Loch Ness Brewery
Potting Shed for Alias
Island Records
JDO Branding & Design for Shepherd Neame Masterbrew
BEST BUSINESS TO BUSINESS MARKETING Carlsberg Tapsters
Molson Coors
Quantock Design for Exmoor Ales
BEST EVENT Fuller’s London Pride for ‘The London Pride Clubhouse’
Beer Day Britain by Jane Peyton
BEST INNOVATION Island Records/Soundwaves Brewing/Two Tribes Brewery/Boutique Bar Brands/La Boca for their Shazamable can
BrewDog
Sharp’s Brewery
BEST INTEGRATED CAMPAIGN There's A Beer For That
Sharp’s Brewery
Fuller's London Pride
BrewDog
BEST MERCHANDISE Budweiser Budvar
WPA Pinfold for St Austell
BEST LAUNCH BrewDog for their Jet Black Heart


Cloudwater
Budweiser Budvar
BEST ONLINE MARKETING Guinness & AMV/BBDO
There's A Beer For That
Hobgoblin and Clarity PR
BEST ONLINE MARKETING Guinness & AMV/BBDO
There's A Beer For That
Hobgoblin and Clarity PR
BEST PR CAMPAIGN Kronenbourg for #lebigswim
BrewDog
Frank PR for There's A Beer For That
BEST STUNT/GUERRILLA MARKETING BrewDog for DIY Dog
BEST SPONSORSHIP Heineken
Joules
BEST USE OF COMPETITIONS 
Shepherd Neame for their 75th campaign


There's A Beer For That
Integer for Sharp's
Outstanding Individual Contribution 
Glenn Payne
Overall Winner: Grand Prix 2016 
Diageo/Guinness/AMV BBDO
BrewDog

2015 Awards Evening

2015 Results

Thank you to all who entered the awards and attended the very special awards night. The shortlists and winners table is below this.

Winner
Highly Commended

Category Brand Agency
Best Ad Campaign (Print) London Pride Fullers
Old Speckled Hen Greene King
Belhaven Best Greene King (Bridge Agency)
Best Ad Campaign (Broadcast) Britain's Beer Alliance Sapient Nitro
Old Speckled Hen Greene King
Spitfire Premium Kentish Ale Shepherd Neame/Libertine
Best use of social media Estrella Damm Charles Wells
Trooper Robinson's Brewery/Maiden Brews
BrewDog BrewDog
BeerBods BeerBods
Best branding or design Beavertown Beavertown
BrewDog BrewDog
Crafty Dan - Daniel Thwaites WPA Pinfold
Best public relations campaign Britain's Beer Alliance Frank PR
Old Speckled Hen Greene King
Marston's Pedigree Vital Agency
Best use of competitions Thornbridge Thornbridge
Best integrated campaign Marston's Pedigree Vital Agency
Britain's Beer Alliance Sapient Nitro
Purity Purity Brewing Co
Best stunt or event Sol whynot! Think People
Hobgoblin Vital Agency
Greene King Greene King
Best B2B Campaign Butcombe Bottled Ales Butcombe Brewery
Carlsberg Carlsberg UK
Heineken whynot! Think People
Best use of sponsorship Carling Creature / Molson Coors
Estrella Damm Charles Wells
Budweiser Octagon
Best use of merchandise Ales by Mail Ales by Mail
Vedett Extra Blond Duvel Moortgat
Outstanding Individual Contribution Britain's Beer Alliance David Cunningham
Grand Prix 2015 Fuller's London Pride 'Made of London'

Judges

The judges, headed by Pete Brown, will comprise ten leading trade operators, journalists, bloggers and award-winning marketeers. All the judges invited to take part are impartial but have direct experience of the industry. Judges must sign a confidentiality disclaimer to ensure that any financials submitted are used for the purposes of judging only.

If you would like to be considered as a judge in future years, you are welcome to get in touch.

Pete Brown

HEAD JUDGE

Pete is a British writer who specialises in making people thirsty. He is the author of five-and-a-half books as well as the annual Cask Report, and numerous articles in the drinks trade press and consumer press. He appears regularly on TV and radio, and is a judge on the BBC Food and Farming Awards and the Great Taste Awards. He also consults widely to the drinks industry on marketing, brand positioning, consumer trends, portfolio development and NPD. He is a member of the British Guild of Beer Writers, and was named Beer Writer of the Year in 2009 and 2012.

Behind the awards

James Cuthbertson

James has 18 years’ experience in the drinks industry, primarily in PR. He runs Instinctive PR, and has for the past 11 years been a director of Dark Star Brewing Co, where he has helped turn one of the innovators of the craft beer scene into a brand with national distribution and recognition. He also a director of Pub Aid, a working party that is dedicated to highlighting the work done by UK pubs for charity - UK pubs raised over £100,000 for Charity.

Jo Miller

Jo founded and leads a wrap around Sales and Marketing Company, Nurture Drinks. She has an eye for detail and strategy that stems from her leading sales and marketing teams for both micro and global brewers over the last 14 years. With a strong network in the drinks industry and track record of bringing brands to market from new launch or rebrand she is regularly called upon for her consulting skills across the marketing mix. Jo is committed to seeing strong, innovative and inclusive marketing recognised by the awards. Jo is also an artist is proud to be one of the first female UK Beer Sommeliers.

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Official Event Snack Partner

Serious Pig

Trade Media Partner

Morning Advertiser Logo

Consumer Media Partner

Original Gravity Logo

Outstanding Individual Contribution

Camden Brewery

Event Water Partner

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