The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.
The chairman of judges and co-founder of the Beer Marketing Awards, Pete Brown, said:, “The landscape of beer and cider marketing is changing rapidly. What was once best practice no longer is. When you see all the entries together – from multinational brewing companies and giant cider brands, through regional breweries to microbrewers and small scale cideries – all the judges learned a hell of a lot and we can’t wait to share this learning and insight at the awards evening and afterwards.
Matthew Clark and their Boutique Beers range are lead sponsors of the event, Justin Wylde, Category Manager - Beer, Cider and Soft Drinks at Matthew Clark, said: “We are pleased to support the Beer and Cider Marketing Awards with Boutique Beers for the third year running. This superb event showcases the best of beer and cider marketing and shares our passion and commitment to these excellent drinks. Marketing is not just billboards and hashtags. its creating experiences, educating and celebrating all that is good in beer and cider, to capture the imagination and reach new audiences.
Other supporters include Them that Can, Pub18, Britain’s Beer Alliance – There’s A Beer For That, Fleet Street Communications, Kestar, Vektor, Vigo, We are Spectacular, BII, Page Creative, ALMR, SIBA, Nurture Drinks and Dark Star Brewing Co.
Entries this year were up 20 per cent on last year, Fronm the category winners, a Best Beer Marketer and Best Cider Marketer will be chosen, and from these an overall Grand Prix winner will be announced. There will also be an award for ‘Outstanding Individual Contribution”, which will highlight the person who, in the minds of the awards organisers, has had the most impact in the way beer is marketed in the UK.
Pete is a British writer who specialises in making people thirsty. He is the author of five-and-a-half books as well as the annual Cask Report, and numerous articles in the drinks trade press and consumer press. He appears regularly on TV and radio, and is a judge on the BBC Food and Farming Awards and the Great Taste Awards. He also consults widely to the drinks industry on marketing, brand positioning, consumer trends, portfolio development and NPD. He is a member of the British Guild of Beer Writers, and was named Beer Writer of the Year in 2009 and 2012.
James has 18 years’ experience in the drinks industry, primarily in PR. He runs Instinctive PR, and has for the past 11 years been a director of Dark Star Brewing Co, where he has helped turn one of the innovators of the craft beer scene into a brand with national distribution and recognition. He also a director of Pub Aid, a working party that is dedicated to highlighting the work done by UK pubs for charity - UK pubs raised over £100,000 for Charity.
Jo founded and leads a wrap around Sales and Marketing Company, Nurture Drinks. She has an eye for detail and strategy that stems from her leading sales and marketing teams for both micro and global brewers over the last 14 years. With a strong network in the drinks industry and track record of bringing brands to market from new launch or rebrand she is regularly called upon for her consulting skills across the marketing mix. Jo is committed to seeing strong, innovative and inclusive marketing recognised by the awards. Jo is also an artist is proud to be one of the first female UK Beer Sommeliers.