Beer & Cider Marketing Awards 2017 Winners
Posted on September 26, 2017
The winners of The Beer and Cider Marketing Awards 2017 were announced at a packed Old Truman Brewery in London on 21st September 2017.
Best Corporate Social Responsibility
Winner: Brewgooder
Highly Commended: Heineken / Cow
Best Integrated Campaign
Winner: Wainwright Golden Ale – Find Your Mountain
Highly Commended: Tennent’s Lager with Wire Media
Best Broadcast Advertising Campaign
Winner: Charles Wells with Bombardier
Best Business to Business Campaign
Winner: There’s a Beer for That – Britain’s Beer Alliance
Highly Commended: Molson Coors
Best Innovation
Winner: Toast Ale
Highly Commended: Hogs Back Brewery
Best Event
Winner: Camden Town Brewery
Highly Commended: Pilsner Urquell
Best Branding / Design
Winner: Camden Town Brewery
Highly Commended: North Brew Co.
Highly Commended: Yowler / Kent Cider Company / Sand Creative
Best Merchandise
Winner: Shepherd Neame with Whitstable Bay
Highly Commended: Camden Town Brewery and Young’s Pubs
Best Online Marketing
Winner: Tennent’s Lager with Bright Signals
Highly Commended: Budweiser Budvar
Best Print Advertising Campaign
Winner: There’s a Beer for That – Britain’s Beer Alliance
Best New Launch
Winner: Hop House 13 Lager / Diageo
Best Sponsorship
Winner: There’s A Beer For That – Britain’s Beer Alliance
Best PR Campaign
Winner: Kronenbourg 1664
Best Targeting of Alternative Markets
Winner: Edinburgh Beer Factory with Paolozzi Lager
Highly Commended: Autumn Brewing Co.
Best Beer Marketing of the Year
Winner: Camden Town Brewery
Best Cider Marketing of the Year
Winner: Yowler / Kent Cider Company / Sand Creative
Beer: Outstanding Individual Achievement
Winner: Jane Peyton
Cider: Outstanding Individual Achievement
Winner: Gabe Cook
Grand Prix 2017
Winner: Camden Town Brewery
The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.
The chairman of judges and co-founder of the Beer Marketing Awards, Pete Brown, said: “What a year! The introduction of cider to this year’s awards made the judging process even more fascinating than usual. There was some truly great across the board, but our winners delivered a masterclass in assured brand building with genuine passion for beer at its heart.”
Matthew Clark and their Boutique Beers range are lead sponsors of the event, Justin Wylde, Category Manager – Beer, Cider and Soft Drinks at Matthew Clark, said: “As headline Sponsor for the 3rd year we are thrilled to be sponsoring an event that showcases the creative talent in the industry, celebrating the marketing of so many great brands delivering awareness and experiences that are world class.”